Real estate sand table model

 

background analysis

The real estate sand table model generally refers to the three-dimensional model of the entire project, including the traffic around the project, the greening environment and other information, as well as the project's own supporting, location information and functional division of each region. In recent years, the application of the sand table model in the real estate field has become more and more popular. Many sales centers have real sand tables, which greatly enhances people's intuitive feeling after the completion of the future real estate, and is increasingly favored by developers and consumers. As a supporting industry for the real estate industry, the sand table model industry has also emerged rapidly. The sand table model has quietly become one of the indispensable tools for the sales center.

 

 

 

Industry characteristics

 

 

 

1. Long open cycle and large investment

 

    The completion of a real estate project usually takes two to three years, or even longer, and the investment cost is huge. Before the project is completed, how to sell it well and quickly becomes a top priority.

 

 

 

2, fixed position, non-movability

 

    Real estate is different from general merchandise and can be moved to the corresponding location for presentation at any time. At the time of sales, the staff needs to bring the customer to the corresponding location to visit, except for the time cost and cost. If the real estate is still under construction, the content that can be visually displayed to the customer is very limited, and most of the other information obtained by the customer is In the introduction of the sales staff, imagine, so that the real estate display is greatly reduced.

 

 

 

3, long-term use, cost more funds

 

    In recent years, real estate prices have been rising, especially in first-tier cities. Real estate prices are more expensive, often costing people's savings for many years or even a lifetime, and once the real estate is built, it can generally be used for more than 50 years. Therefore, people are more cautious when choosing real estate, considering many factors, such as the surrounding environment, supporting facilities, greening rate, traffic, floor area ratio and so on.

 

 

 

4, unique

 

    Real estate is not as uniform as the cars and TVs produced by the factory. Each house has its own unique features. Even if the buildings in the two buildings are exactly the same, their location, terrain, orientation, vision and surroundings are also Different. Therefore, when selling real estate, it is necessary to let the customer truly feel or experience the location and advantages of the real estate.

 

 

 

The role of sand table model in real estate marketing

 

     It is not difficult to build a building. It is difficult to sell it. Based on several characteristics of real estate, real estate display is a very important step in the sales process, which is why the sand table model has been concerned by real estate developers in recent years. The sand table model has the following advantages in real estate display:

 

 

 

1. Priority display

 

    Before the real estate project is completed, the sand table model can be reduced according to the actual situation of the project and according to the design drawings, and the scale of the project can be restored. The layout, planning and structure of the real estate will be displayed carefully, so that the customers can see the real estate after completion. The appearance of the customer gives the user an intuitive feeling.

 

 

 

2, flexible display

 

    According to the customer's needs, the sand table model can be made into different proportions and different types, installed to different locations, to achieve the "movability" of the real estate, to facilitate developers to display real estate, but also convenient for buyers to visit and purchase.

 

        

 

3, detailed display

 

    In addition to the intuitive external display, you can also carefully shape its internal structure. In addition to location information and the surrounding environment, customers often consider a very important factor - the type of apartment. The house model also plays an important role in the display. The house model not only can truly reflect the internal structure of the house, but also through some furniture, lighting, and essay layout, so that the buyers can think of the future beautiful life scene after reading, enhance the desire to purchase, and promote sales.

 

        

 

4, innovation show

 

    The display role of the traditional sand table model is already very obvious. On this basis, high-tech references such as multimedia technology, intelligent lifting system, projection, virtual simulation technology, etc. can be used to realize the real estate display in three-dimensional space, which can be used for the advantages and development of real estate. The future landscape, etc. are displayed in a dynamic form.